BÖTZOW BERLIN, Communication and Programming, 2012–2015

Over a period of four years, we were responsible for the conception and programming for the development of the location of the former Bötzow brewery in Prenzlauer Berg in Berlin. In addition to a new umbrella brand and a comprehensive brand strategy, a variety of communication formats were developed: from the marketing of the area through the development of a pop-up restaurant as well as a bar and art space to the establishment of a modern open innovation space.