HAUPTSTADTREPRÄSENTANZ, Brand Universe
Microsoft Deutschland, since 2013
Overall concept of a modern office environment and brand universe for Microsoft Germany in the heart of Berlin. Office and meeting spaces were developed along with the design of the product lounge with a 360° media wall. A new format was created on the ground floor, the Digital Eatery: a comfortable public café on Unter den Linden serves as a meeting place for a variety of target groups, from Microsoft fans to tourists.
| Services: | Marketing and communication consulting, brand architecture, naming, project management, concept, technical coordination, design, graphic design, architecture, planning, construction consulting, interior installation, assembly |
| Client: | Microsoft Deutschland |
| Partner: | ART+COM, COORDINATION |
| Web: | microsoft-berlin.de |