MINI SHOWROOM, Brand Universe
Riller & Schnauck, 2010
Redesign of the MINI showroom in the space of automotive sales group Riller & Schnauck in Berlin. The concept, awarded a prize by BMW, separates the presentation of the MINI brand from the BMW cars and therefore enables its independent marketing within the BMW Group.
| Services: | Strategic consulting, marketing and communication consulting, brand architecture, project management, concept, scheduling, technical coordination, design, graphic design, production, architecture, planning, construction management, construction consulting, interior installation, remodelling |
| Client: | Riller & Schnauck GmbH |