ZARA LARSSON, Event, Sony Music Germany, 2017

For Zara Lars­son’s first in­ter­na­tional stu­dio album “So Good”, FTWild or­gan­ised the launch party on be­half of Sony Music with an in­for­mal flair and un­ortho­dox de­sign. In ad­di­tion to thou­sands of bal­loons, del­i­ca­cies from Scan­di­navia and a love let­ter to Be­y­oncé, the guests could ad­mire one thing in par­tic­u­lar: a live per­for­mance by Zara Lars­son, some­thing they won’t for­get any time soon. The wild cel­e­bra­tion on the roof of E-Werk in cen­tral Berlin con­tin­ued far into the night.